The audience of competitors seems almost ready base: people are already in the thematic channel or chat, and therefore potentially interested in the product. Subscription does not mean a need or willingness to buy.
Therefore, the challenge is not to gather as many members of competitive communities as possible, but to find sources and segments that are really close to your offer, check them through the newsletter, and leave those that bring the target users.
First, find competitors and suitable communities.
Start not only with direct competitors. It is useful to see related products, professional communities, thematic channels and chats. Sometimes the audience of a related service is even more interesting: users already have a problem, but they have not yet chosen a specific solution.
To search, you can use TGStat - a catalog of Telegram channels and chats with a search by topic, country and keywords. Telemetr is useful for searching and analyzing competitors’ channels, and through Combot Top Groups you can additionally search for public thematic groups. Do not forget about the usual search Telegram.
At this stage, the task is simple – to get a list of potentially suitable channels and groups, rather than immediately gather as many users as possible. A small profile chat is often more valuable than a large channel, if its audience more closely matches your offer.
Divide the audience by source
It is not necessary to combine several competitors into one large base. If after the mailing you get a good result, it will be unclear which source gave it.
It is better to separate hypotheses in advance. For example:
Competitor No. 1 – The Main Community
Competitor No. 2 → User Chat
A related product → its audience
Thematic community → control segment
So after launch, you can compare not only the number of responses, but also the quality of users from each source.
Gather an audience through AdviGo
When a list of suitable Telegram groups is found, you can go directly to the collection of users. To do this, AdviGo provides the “Audience Gathering” module: the necessary sources are added to it and the collection parameters are set.
AdviGo automatically deletes duplicate accounts, so one user will not increase the database several times. But the quality of the audience is still determined by the original sources: automation will not make a random group target.
Подробные инструкции по работе с возможностями продукта находятся в AdviGo guidance.
Run a separate test for each segment
The next step is to test the audience in practice. In AdviGo, you can download the database, select Telegram accounts to send and launch a mass mailing. Text, media files and spintax can be used for messages.
You don't have to send a message to the entire database right away. It is more practical to take small samples from different sources and conduct a parallel test.
For example:
500 users – the audience of a direct competitor
500 – Audience of related service
500 - Thematic Chat
After that, you can compare the results and determine which source makes sense to scale.
Not just look at the number of answers.
Let’s say that the audience of the first competitor gave 150 answers, but only 10 users were really interested in the offer. The second segment received 70 responses, but 25 people continued a meaningful conversation with the manager.
If you look only at the number of answers, the first source seems better. The opposite is true for business.
Therefore, it is important to track how the user moves further down the funnel. In AdviGo for this purpose, user statuses are provided: with their help, you can fix the current stage of the client and separate, for example, a new response from a target interest, a qualified lead, the next step or a transaction.
Подробнее о работе с этой механикой — In the section of the manual “Sales and user status”.
Use AdviGo statistics to select the best sources
After several tests, it becomes possible to compare sources not by sensations, but by results.
One competitor can give many answers, but few target users. The other is less responsive, but more qualified leads. The third source may be so weak that further gathering its audience simply makes no sense.
Для анализа результатов в Advigo предусмотрен separate module "Statistics".
The whole process can be represented by one chain:
Community search → audience gathering → newsletter → answers → statuses → statistics → decision to scale.
So it becomes clear not only how many users managed to collect, but also what sources lead to the highest quality dialogues.
Don’t lose context after answering.
After the mailing, the segmentation work does not end. It is important for the manager to understand where the user came from and what audience he works with.
If one person is assembled from a direct competitor’s community and another from a broad thematic group, their context may differ significantly. Therefore, the sources should be separated at the stage of preparation of the base and keep this logic in the further work.
AdviGo combines dialogs from connected Telegram accounts in one workspace. Managers can process responses without constantly switching between accounts, record the movement of users by status, and the manager can analyze the result through the Statistics section.
Find a strong segment first, then scale.
The audience of competitors is not a ready-made list of buyers, but a source of hypotheses.
Start with a few competitors, find their communities through TGStat, Telemetr, Combot or a regular Telegram search, assemble small segments and test each individually.
If one source consistently leads to targeted users, it can be expanded. If the other gives a lot of answers, but almost no qualified leads, increasing the volume is unlikely to change the situation.
A good competitor audience segment is one that answers four questions: where users were found, why they might be interested in the offer, how they respond to the newsletter, and how far they go through the funnel.
Advigo помогает связать следующие этапы в одном процессе: собрать найденную аудиторию, запустить рассылку, обработать ответы, распределить пользователей by status and evaluate the result in the "Statistics" section.
So the audience of competitors turns from a large list of Telegram users into a clear and measurable source of leads.
